What if Salad cream renamed your food?
Brief: Make salad cream the champion.
Insight: People often feel guilty about the bad food they eat.
Idea: Salad cream makes everything salad.
Creativepool
Silver Award 2023
Prints
Video
The social content would be short 10 second Facebook recipe videos.
Instagram Lens
We made a lens that turn your dish into a salad, coupled with #EverythingsSalad to provide a platform to collect the result of
the filter shared by the users.
Stunt
Book of salad recipes where it’s actually junk food recipes, with salad names.