Brief: Make Qantas stand out amongst national airlines.

Insight: While Qantas is the world’s safest airline, its homeland Australia is the most dangerous.

Idea: Show Qantas is the only safe part of Australia.

Prints

Pre-flight Safety Announcement

We created a pre-flight safety routine to go before normal procedure. Because of it’s novelty nature, passengers will record and create organic viral content. It also extends the consumer journey into real life interaction with the brand.

Instagram Story

We made a story that brings interactivity into the prints
in a simple way.