Life has been bonkers in recent years. If all this crazy stuff can happen, why not make a little bet?

Prime Ministers outlasted by a lettuce. UFOs confirmed by the US government. A Royal Prince wrote a chapter in his book about his frostbitten todger. who would’ve thought?

We created the “what are the odds?” campaign for Novibet that celebrates the chaos that is life and suggests it’s not that outlandish that Grimsby Town FC could lift the FA cup.