What if the humble bus could tell beautiful stories of everyday British life?

Arriva gave us a simple mission: Remind Britain that buses are great.

We created the “There’s a bus for that” campaign, to celebrate the bus as part of real people’s everyday lives.

We also did full campaign rollout over every media format that has ever existed.
Seriously, we made over 400 of these bad boys. Here are some of our favs.

We put the ads for the bus on the bus, so people not on the bus could see the bus and the ad on the bus and think “I want to go on a bus”.